It’s interesting to see how social media is having effects on political campaigns, and in particular the current US presidential campaigns. I don’t mean the YouTube debates, but rather the fan videos that were made by people not officially attached to a campaign. In case you haven’t already seen them, check out Will.i.am’s pro-Obama fan video, the takeoff anti-McCain video, and the lame pro-Hillary Clinton video (or is it actually anti-Hillary?).

Thanks to YouTube, the campaigns no longer have very strong control over the media messages appearing about them. This can be both a blessing, as in Obama’s case, or a curse, as for McCain and Clinton.