Willingness to pay
How much extra would you pay for an iPod that has unlimited access to all the music on iTunes?
Personally, I think I’d be willing to pay up to 50% more than the price of the iPod alone. I reckon this could be a pretty successful business model. Unfortunately, I recently bought a new iPod. If this rumour is true, I hope they offer an upgrade for existing iPods as well as selling it with new ones.
One Comment
I think it was Ben Affleck, back in the heyday of Napster, who suggested that the correct model would be to offer unlimited downloads from all labels for around $200/year.
Nice to see some company catching up with an actor’s idea from six years ago.