Micropayments experiment results
Thanks to everyone who participated in my experiment by clicking the shiny green buttons. After stripping out search engine spiders and people who clicked multiple buttons, I received 154 “tips” over the 11 blog posts that I ran the experiment on. The total amount tipped was $38.21, or $3.47 per post. However, the posts were on the site for varying amounts of time, and older posts obviously tended to receive more tips. The median tips per day per post was 91 cents and the average was $1.08. Total tips per day were around $5. Over a year, that’s some nice beer money, and a lot more than I was making with Adsense.
The median across all tips was 10 cents, and the average was 25 cents (so the distribution is quite skewed). Here’s the distribution of all tips across the five amounts that were allowed:

Clearly more people tend to tip at the smaller amounts. However the spike at 25c is possibly interesting (or maybe just a statistical anomaly, I’m not sure). What is also interesting is that most of the revenues come from the bigger tips — demand seems to be quite price inelastic:

On a per-post basis, like I said above, the varying lengths of time makes comparisons across posts difficult. Comparing revenues per post per day shows a wide range, from 38 cents to $2.20:

Overall, I think it was an interesting experiment. I’ve now added TipJoy to all posts on my blog, so I’ll be seeing how actual tips compare to the data from this experiment. Very unfortunately, TipJoy doesn’t seem to work in RSS yet. So if you want to leave a tip, you’ll have to click back to the original blog post first.
2 Comments
Hey Aaron,
These are pretty great results. Do you have a sense of the tipping rate (# of tippers/# of visitors+rss readers)?
I’m also very curious to see what your “real” tip-rate winds up being. For your sake I hope I’m wrong, but I suspect it will be much lower than what you got in your experiment.
Good luck!
AP
AP: The tipping rate is a bit hard to measure because I didn’t put the tip buttons on every page on my site. Anyway, I got about 6000 visitors + RSS readers during the period, so the tip rate is about 2.6% of those people.
I agree actual tips are likely to be very much lower!