Lessons from the music industry
I’ve been reading an interesting post by marketing guru Seth Godin about lessons we can learn from what the music industry is going through right now. Some of his lessons:
- The new thing is never as good as the old thing, at least right now.
- Copy protection in a digital age is a pipe dream.
- Interactivity can’t be copied.
- A frightened consumer is not a happy consumer.
- Don’t panic when the new business model isn’t as ‘clean’ as the old one.
Read the rest here.
