http://www.26econ.com/another-dollar-on-the-table/ Online economics Sun, 12 Oct 2008 20:05:42 +0000 http://wordpress.org/?v=2.3.2 http://www.26econ.com/another-dollar-on-the-table/#comment-2695 aaron Sat, 26 Jan 2008 01:52:21 +0000 http://www.26econ.com/another-dollar-on-the-table/#comment-2695 jane: Getting a payback when you attend would be a much more powerful incentive to go to the gym than a flat monthly fee. jane: Getting a payback when you attend would be a much more powerful incentive to go to the gym than a flat monthly fee.

]]> http://www.26econ.com/another-dollar-on-the-table/#comment-2692 jane Fri, 25 Jan 2008 23:46:32 +0000 http://www.26econ.com/another-dollar-on-the-table/#comment-2692 Gyms already do "StikK"-like payment schedule. It's very hard to cancel a membership, so the monthly fee is largely sunk cost (even though it's not paid up-front, it's next to impossible to get out of). Although gyms don't pay members for attending, but each additional visit to the gym does not cost anything extra. Gyms already do “StikK”-like payment schedule. It’s very hard to cancel a membership, so the monthly fee is largely sunk cost (even though it’s not paid up-front, it’s next to impossible to get out of). Although gyms don’t pay members for attending, but each additional visit to the gym does not cost anything extra.

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